Bagels are baking up new sales and gaining more popularity!
Bagels and specialty bakery products have soared in popularity. The bagel category alone is now over $650 million dollars in non-super center grocery retailers reported by the IRI. This rising category has always enjoyed popularity in all ethnic cultures and backgrounds.
The continued growth of these markets and trends signifies a healthy category and thriving sales in the years ahead. Bagels sometimes can be categorized as a specialty bread, however, bagels have always offered the versatility to be merchandised and soled as a vastly popular item. From the popularity of mainstream America, and many other ethnic groups, the potential growth for the bagel category should continue for years to come.